Rebranding GFD Running
Client
GFD Running
Year
2026
Overview
GFD Running is a running community connected to GFD, a sports rehabilitation and physiotherapy clinic. The challenge was to redesign the brand and create a stronger visual system capable of giving GFD Running its own identity while maintaining a clear connection to the credibility and healthcare expertise of the GFD brand.
The Challenge
Although GFD Running already had an established community and an active presence, its visual communication lacked consistency and a distinctive identity across digital platforms.
The goal was to transform the brand into a more recognisable, energetic and contemporary running identity, while creating graphic solutions that could improve its visibility across social media and other communication channels.
Built for movement
The new GFD Running identity was designed to feel faster, stronger and more contemporary. The runner-inspired symbol creates an immediate connection with movement while giving the brand a distinctive visual asset that can work independently from the full logo.
The Solution
The redesign introduces a dynamic identity inspired by movement, speed and the rhythm of running. A new logo, colour system, typography, graphic elements and photographic direction were developed to create a cohesive visual language.
The identity combines energetic yellow, health-inspired blue and natural green, connecting the worlds of performance, healthcare and outdoor running.
Beyond the core identity, the system was designed to work across social media, digital communication, merchandise, apparel and physical brand applications — giving GFD Running a flexible toolkit for building a stronger and more consistent presence.
Brand Concept
Run more. Live better.
The identity positions running as more than performance. It connects movement, health and community, reflecting GFD Running's combination of structured training and specialised clinical support.
